A small plumbing company in Oslo was on the verge of stagnation a few years ago, but doubled its customer base after implementing targeted marketing for plumbing companies. This guide shows how your company can achieve similar growth through modern digital strategies and local visibility. You will learn about effective methods for reaching new customers via social media, building customer loyalty, and measuring results for continuous improvement. Do you want to strengthen your position in a competitive market? Read on and discover the tools that will drive growth for plumbing companies in 2026.
Understanding the Plumbing Business Market in 2026
The plumbing market is evolving rapidly. Digitalization is shaping both the industry and customer expectations. Many companies are investing in online solutions and digital services to meet the demands of 2026. At the same time, competition is increasing, both from large chains and smaller niche players. To succeed in marketing for plumbing businesses, businesses must understand how these trends affect everyday life.
Market trends and changes
Digital technology has become a central part of how plumbing companies reach customers. More businesses are focusing on online ordering solutions, video inspections and digital appointment bookings. Customers expect up-to-date solutions, and it is important to be visible digitally to keep up with the competition. Large chains invest heavily in marketing for plumbing companies, while small players have to find their own way.
In addition, we see niche companies challenging the established ones with specialized services. This creates greater pressure for innovation and adaptation in the industry. For a thorough overview of initiatives and trends, see also Marketing for Plumbers .
Customer expectations and the buying journey
Customers often start their buying journey online. A full 72 percent search on Google when they need a plumber. Most expect a quick response, clear pricing information, and availability. When price and service are equal, the company that provides the best customer experience often wins.
To meet these demands, marketing for plumbing companies must adapt to digital platforms. Modern websites, online booking and quick responses to inquiries provide a competitive advantage. Studies show that companies that respond quickly get more assignments.
Competitor analysis and positioning
Analyzing your competitors is crucial to successful marketing for your plumbing business. Map out both local and national players. Look at what services they offer, how they market themselves, and where their strengths lie.
Use digital tools to gain insight into your competitors' visibility and position. This allows you to identify your own strengths and find areas to differentiate yourself. Unique offerings or specialization can make your business more attractive to selected customer groups.
Industry-specific challenges and opportunities
The plumbing industry experiences large seasonal fluctuations and is affected by economic changes. Periods of low construction activity can result in fewer assignments. At the same time, new demands for sustainability and energy efficiency open up growth opportunities.
Companies that focus on smart home solutions, water conservation and energy efficient systems can strengthen their position. Success stories show that niche selection yields good results for marketing for plumbing companies.
The importance of local visibility
Local visibility is crucial to attracting customers in the local area. Google Business Profile and listing in local directories such as Mittanbud and 1881 provide increased exposure. Statistics show that 88 percent of local searches lead to contact or visits.
For marketing your plumbing business, it's important to have up-to-date contact information, good reviews, and photos from projects. This builds trust and makes it easier for customers to choose your company.
Development of the service offering
The market is changing rapidly, and new services are emerging. Plumbing companies can expand with smart home solutions, leak detection and energy saving advice. By following the trends, you can adapt marketing for plumbing companies and reach new customer groups.
Tailor your marketing to the services you offer and be clear about how you stand out. This will increase visibility and lead to more relevant inquiries.
Build a strong digital presence
Successful marketing for a plumbing business starts with a solid digital presence. Today's customers expect professional solutions, quick responses, and easy access to services. That's why it's crucial to invest time and resources in digital platforms that deliver measurable results. A well-thought-out online strategy gives your business a competitive edge.
Website that converts
A professional website is the foundation of marketing for a plumbing business. The website should be user-friendly, responsive, and fast. Important elements include visible contact information, an overview of services, customer testimonials, and a simple order form.
Feel free to use images from actual projects to build trust. A good website makes it easy for the customer to contact you and gives a professional first impression. The content must be updated regularly to reflect new services and promotions.
Search Engine Optimization (SEO) for Plumbers
Search engine optimization brings more local inquiries and is central to marketing for plumbing companies. By using relevant local keywords, optimizing content, and ensuring technical quality, the website becomes more visible in Google. Statistics show that 46 percent of all Google searches have local intent.
Tools like Google Search Console help monitor progress. For a thorough introduction to how local visibility can be strengthened, we recommend the article Local Visibility with Local SEO . This gives your business a competitive advantage in the local area.
Google Business Profile and local directories
A Google Business Profile is a must-have for marketing your plumbing business. By creating and optimizing your profile, you increase your chances of being found in local searches. Add photos, opening hours, and respond to customer reviews to build trust.
It is also a good idea to register your business in local directories such as Mittanbud and 1881. This gives you wider visibility and more contact points with potential customers. Remember to keep your information up to date.
Social media for plumbing companies
Social media is playing an increasingly important role in marketing for plumbing businesses. Facebook, Instagram and TikTok provide great opportunities to showcase projects, share tips and run campaigns. Use short videos and before and after photos to engage followers.
A varied content plan increases your business’s visibility and builds relationships with both new and existing customers. Remember to respond quickly to comments and messages to show that you care.
Online advertising
Targeted advertising is an effective part of marketing for plumbing businesses. Google Ads and Facebook Ads provide precise access to local customers. Start with a clear budget and test different ad formats to find what gives the best return.
Analyze the results regularly and adjust your campaigns according to which services are most in demand. This way you ensure that your advertising dollars have the greatest possible impact.
Digital customer service and chat
Good customer service is crucial in marketing for plumbing companies. With live chat or chatbots on your website, you can respond quickly to inquiries. This increases the chance of visitors turning into customers.
Automated responses provide efficient handling of requests without compromising quality. Integrate chat with email or SMS to follow up on customer inquiries seamlessly.
Security and privacy
Security and privacy are important parts of marketing for a plumbing business. Make sure your website has an SSL certificate and that customer information is handled in line with GDPR.
Inform customers about how their data is used and be clear about your privacy policy. This builds trust and shows that your company takes responsibility for security.
Content marketing and visibility
Content marketing has become a crucial part of marketing for plumbing companies. The right strategy gives your company more visibility, more inquiries and increased trust in the market. By combining different types of content, from blogs to videos and customer stories, you can strengthen your position locally and digitally.
Blog and professional articles
Blog posts and professional articles are key marketing tools for plumbing companies. They build authority and increase visibility in Google searches. Write about common challenges like water damage, maintenance tips, and smart ways to save energy. By sharing knowledge, your company will appear as an expert.
It's important to publish regularly and adapt your content to seasonal and local needs. According to research, relevant articles significantly increase visibility. Check out examples and advice on how content marketing that drives sales can be used to generate more customer inquiries.
Video and visual content
Video is becoming increasingly important in marketing for plumbing businesses. Short videos that show before and afters, explain processes or provide great tips, generate higher engagement and trust. Statistics show that video can increase conversions by up to 80 percent.
Feel free to use your mobile camera and simple editing tools to get started. Share videos on your website, social media, and in newsletters. Visual elements like images and infographics make it easier for customers to understand your services.
Customer stories and references
Good customer stories and references are worth their weight in gold in marketing for a plumbing company. When satisfied customers share their experiences, this builds credibility and creates trust with new customers. Always ask for a short feedback after a job well done.
Publish cases and reviews on your website, Google, and social media. Feel free to use quotes and images from actual projects. This helps potential clients see what you can deliver and why they should choose you.
Newsletters and email marketing
Newsletters and email campaigns are effective marketing tools for plumbing businesses. Build an email list of existing and potential customers. Send out relevant tips, great deals, and reminders about seasonal services.
Automated email series can follow up with customers after an assignment, ask for feedback, or inform about new services. Remember to customize the content so that it provides value to the recipient and does not come across as spam.
Local collaborations and partnerships
Local collaborations are a smart part of marketing for plumbing companies. Collaboration with real estate agents, builders, electricians and suppliers to increase visibility in the local community. Joint campaigns and events provide access to new customer groups.
Such partnerships also provide opportunities to offer extended services and can strengthen your company's reputation. Be active in local networks and attend relevant events to build relationships.
PR and media coverage
Visibility in local newspapers and trade magazines is important in marketing for a plumbing company. Send press releases about new services, successful projects or community involvement. Offer yourself as an expert source when the media needs advice on plumbing and energy.
Good PR builds trust and gives your business a boost in both local and digital channels. Remember to share reviews and articles on your own platforms to maximize the impact.
Digital marketing partner: Elevate Marketing AS
For many, it is challenging to keep up with the developments in marketing for plumbing companies. Elevate Marketing AS offers tailor-made digital strategies for craft businesses that want to grow. They have expertise in search engine optimization, website design and paid advertising.
Working with a digital partner gives you access to up-to-date expertise and measurable results, providing peace of mind and a better return on your marketing budget.
Social media and customer engagement
Social media has become a central part of marketing for plumbing businesses. To succeed in 2026, companies must choose the right platforms, develop a clear content strategy, and follow up with customers with quick and professional responses. Businesses that invest in social channels often gain stronger local visibility and increased loyalty.
Choosing the right platforms
Choosing the right platform is crucial for effective marketing for a plumbing business. Facebook provides a wide reach and the opportunity to engage with both new and existing customers. Instagram is great for visual updates, such as photos from projects and tips. TikTok is growing rapidly, and offers room for creative videos and short explanations. LinkedIn can be used to connect with people in the business community.
Table: Platform comparison
Platform | Benefits | Typical content |
|---|---|---|
Great range | Promotions, tips | |
Visual focus | Pictures, before-and-after | |
TikTok | Creativity | Short videos, humor |
B2B network | Technical articles, news |
The company should analyze where customers are most active and adapt its efforts there.
Social media content strategy
A good content strategy is the foundation of social media marketing for your plumbing business. Plan a variety of content: share maintenance tips, showcase customer projects, and run contests. Use images and videos to grab attention.
Real-world examples show that creativity pays off. See how Creative Plumbing Marketing went viral to inspire engaging content. Great stories and real images often drive higher engagement than generic advertising messages.
Advertising and targeting
Paid advertising makes it possible to reach more relevant customers. For marketing for a plumbing business, Facebook and Instagram Ads can be used to target local residents or owners of older homes. Set a clear budget, and test different ads to see what gives the best response.
Tips for effective advertising:
Use geographic targeting
Highlight unique services or promotions
Analyze results regularly
By combining organic content and paid advertising, you can create a holistic presence.
Customer dialogue and response
Responding quickly to social media inquiries is crucial for plumbing business marketing. Customers expect a response within hours. Use automated responses to acknowledge receipt, but follow up in person as soon as possible.
Good routines for customer dialogue:
Monitor inboxes and comments daily
Answer questions politely and specifically
Handle complaints professionally
Effective dialogue builds trust and increases the chance that the customer will choose your company next time.
Building and maintaining customer loyalty
Long-term relationships bring more business and referrals. For marketing your plumbing business, loyalty programs, discounts, or loyalty clubs can be effective measures. Send personalized offers to followers or reward customers who recommend your business to others.
Examples of loyalty initiatives:
Points system for repeat purchases
Exclusive promotions for followers
Thank you gift after completing the mission
Such measures make customers feel valued and come back.
Handling negative feedback
Everyone experiences criticism from time to time. For marketing for a plumbing business, it is important to meet negative feedback with professionalism. Respond objectively, listen to the customer's experience, and show a willingness to correct mistakes.
Tips for good handling:
Sorry for any errors.
Offer solution or compensation where relevant
Follow up afterwards to ensure a satisfied customer
Often, good handling can turn a dissatisfied customer into an ambassador for the company.
Measuring engagement and adjusting strategy
To ensure results from marketing for plumbing companies, efforts must be measured. Use insight tools on the platforms to analyze reach, engagement, and response rates. Adjust content and ads based on what works best.
Table: Typical KPIs for social media
Measurement | What it shows |
|---|---|
Engagement rate | How many people like, comment or share |
Response rate | How quickly you respond to inquiries |
Click rate | How many people click on links |
Ongoing analysis and adaptation yields better results over time.
Measuring results and continuous improvement
Successful marketing for your plumbing business in 2026 is not just about taking action, but also about measuring the impact and adjusting your course on an ongoing basis. Continuous improvement gives you an edge in a constantly changing market.
Setting goals and KPIs
The first step in marketing for a plumbing company is to define clear goals. What do you want to achieve? Increased visibility, more inquiries, or higher sales? By setting specific KPIs, such as the number of new customer inquiries per month, website conversion rate, and customer satisfaction, you get a clear picture of your progress.
Typical KPIs for plumbing companies:
Number of incoming calls
Number of forms received from the website
Average response time
When the goals are clear, it becomes easier to prioritize which measures will have the greatest effect.
Use of analysis tools
To succeed with marketing for your plumbing business, you need to use analytics tools. Google Analytics provides insight into traffic, sources, and user behavior on your website. Facebook Insights helps you understand which posts are most engaging.
How to get an overview:
Tool | Application |
|---|---|
Google Analytics | Traffic and conversions |
Facebook Insights | Social media engagement |
Hotjar | User behavior on the website |
With the data, you can identify what is working and where there is room for improvement.
Test and optimize campaigns
Testing different measures is crucial for marketing for plumbing companies. A/B testing of ads and content provides answers to which messages get the best response. Start with small adjustments and measure the effect before expanding.
For example, you can use Google Ads Effective Advertising to attract more local customers while measuring which keywords and ad copy convert the most. This way, you can use your budget smarter and get more for every dollar.
Continuous testing gives you a safe path to better results.
Collect and use customer insights
Customer insights are at the heart of marketing for plumbing companies. Ask customers for feedback after the job, either via email, SMS or your website. Use the responses to improve services and communication.
Examples of insights you can collect:
What was decisive in choosing a supplier?
How did the customer experience the ordering process?
What can be improved in the services?
By listening to your customers, you strengthen both your reputation and your offering.
Adjusting strategy according to market trends
The market is changing rapidly, and marketing for plumbing companies must adapt to new trends. Keep up with industry developments, changes in customer behavior, and technological innovations.
Successful companies continuously monitor their results and make small adjustments to their strategy and messaging. Be open to trying new channels or services when you see the market demand.
Ongoing adjustment ensures that you stay relevant and competitive.
Once you have gained insight into how modern marketing can elevate your plumbing business, you know that the way forward is about making smart choices and putting good strategies into practice. We know that navigating the digital landscape can be challenging, especially when you want to build visibility, attract new customers and create growth that lasts. That's why we offer you the opportunity to get specific advice tailored to your business, so you can fully exploit its potential.
Get a free consultation today
Let's find the path to better visibility and more assignments together.
