Do you want more assignments as a craftsman in 2026, but are unsure how to use Google Ads for Craftsmen effectively? This guide shows you how targeted advertising can give you both more customers and much better visibility. Here you will get a step-by-step review adapted to the craftsman industry, so that you can succeed online. Read on and get concrete tips that will give you an advantage over the competition.
Why Google Ads is effective for craftsmen
More tradespeople want to understand how to use Google Ads for Tradespeople to get more relevant assignments. When people need a plumber, electrician or carpenter, they often start with a Google search. A full 78 percent of Norwegians search for tradespeople online before contacting them, according to industry surveys. This gives you as a tradesperson a unique opportunity to meet customers exactly when the need arises.
Google Ads gives you a position above the organic search results. This means your business appears at the top when local customers search for services like yours. Visibility at the right time can be crucial to winning new business. With Google Ads, you can also choose to advertise only in your local area, so you don't waste your advertising budget on irrelevant impressions.
One of the biggest advantages of how to use Google Ads for tradespeople is that you only pay when someone actually clicks on your ad. This gives you unparalleled control over your marketing budget. You can easily adjust how much you want to spend daily or monthly, and track where your money is getting the most results. Compared to traditional channels like local newspapers or Facebook, Google Ads often provides better returns and more precise targeting.
Let’s look at some examples. Many plumbers use Google Ads to advertise 24/7 services and get quick responses from customers who have urgent needs. Electricians are successful in attracting new work in their local area, while carpenters can target specific services such as extensions or renovations. These results show how using Google Ads for tradespeople can be adapted to different professions and needs.
Another strength is the ability to target ads to geographic areas. If you only want assignments in Oslo or a specific district, you can set up Google Ads so that only people in these areas see your ads. This helps reduce unnecessary clicks and provides higher relevance. For more insight into how the platform provides such benefits, you can read more at Google Ads for effective advertising .
Competition among craftsmen has increased significantly in recent years. More companies are investing digitally and want to have a place in the search results. By learning how to use Google Ads for craftsmen, you can ensure that your business does not end up behind the competition. It's about being visible where customers are actually searching and using the tools that give the best return on investment.
How to get started with Google Ads for tradespeople
Understanding how to use Google Ads for tradespeople starts with a few simple but crucial steps. Proper setup gives you control, overview and better results. Here you will find a structured guide that will help you get started quickly and safely. Each step builds on the previous one, giving you a solid platform for further growth.
Create a Google Ads account
The first step in how to use Google Ads for small businesses is to create a Google Ads account. Go to google.com/ads and click “Start now.” Choose the account type that’s right for your small or medium-sized business. Follow the instructions to enter your business information and verify your business with email or phone. Proper setup gives you access to all relevant features. If you want a detailed walkthrough, the Google Ads guide for small businesses can help you through the entire process. Make sure you have access to the Google Account you use for your business.
Define goals and budget
The next step in how to use Google Ads for tradespeople is to set clear goals and a realistic budget. Ask yourself what you want to achieve, such as more phone calls, increased website traffic, or direct leads. Write down your goals and use them as a starting point for your budget. Typical budgets for tradespeople often start at $200 to $500 per month, but this can be adjusted as needed. Use Google Ads' budget tool to see estimated reach. Remember, you can always change your budget later, so start low and increase gradually.
Choose the right ad types
When exploring how to use Google Ads for tradespeople, you need to choose the ad types that are best suited to your business. Search ads appear when people are actively searching for services like yours, and often yield the best results for tradespeople. Display ads can build your brand, but rarely generate as many specific inquiries. Local ads help you become visible in your geographic area. For most tradespeople, it is recommended to prioritize search ads first. Feel free to combine them with local extensions to strengthen visibility in the local area.
Find and analyze relevant keywords
A key point in how to use Google Ads for tradespeople is to find the keywords that customers are actually using. Start with Google Keyword Planner to research popular searches like “plumber oslo” or “electrician 24/7”. Note the search volume and competition for each keyword. Choose keywords with high relevance and reasonable competition. Feel free to create a list of primary and secondary keywords so that you can target your ads more precisely. Adjust the list regularly based on what gives the best response.
Write effective ad copy
When learning how to use Google Ads for tradespeople, it’s crucial to write ad copy that stands out. Start with a clear headline, such as “Plumber Oslo – quick call out.” Include offers, prices, or benefits to increase click-through rates. Always include contact information so it’s easy to get in touch. Test different variations of text to see what gets the best response. Use numbers and call-to-action words to make your message more concrete and compelling.
Set up geographic targeting
A final key step in how to use Google Ads for tradespeople is geographic targeting. Google Ads allows you to limit your ads to specific cities, zip codes, or areas. This ensures that you only pay for relevant impressions from potential customers in your service area. Statistics show that local targeting can significantly reduce unnecessary clicks. Go to your campaign settings and enter the areas you want to cover. This way you can get the most out of your advertising budget and increase your chances of generating good leads.
Optimizing Google Ads campaigns for craftsmen
Optimization is crucial when learning how to use Google Ads for Craftsmen. To achieve more relevant inquiries and higher profitability, you need to continuously improve your campaigns. In this section, you will get concrete steps to make your ads more effective and targeted.
Adjust bids and bidding strategies
When understanding how to use Google Ads for tradespeople, choosing a bidding strategy is critical. Manual bidding gives you control over how much you want to pay per click, while automated bidding strategies allow Google to adjust your bids to maximize results. For tradespeople who want more phone calls, you may want to choose a strategy that focuses on conversions.
Manual bidding gives you granular control
Automatic bidding is suitable for those who want to save time.
Strategies like “Maximize Conversions” can generate more leads
By monitoring your bids regularly, you can ensure you're getting the most out of your budget.
Using negative keywords
An important part of how to use Google Ads for tradespeople is to exclude irrelevant searches. Negative keywords help you avoid showing up for searches that don’t bring you customers, like “free,” “jobs,” or “education.” This reduces the number of wasted clicks and saves your budget.
Examples of negative keywords for craftsmen:
free
course
vacancy
education
Statistics show that using negative keywords can reduce wasted clicks by over 20 percent.
Track conversions and goals
To really learn how to use Google Ads for Craftsmen effectively, you need to know which ads are getting results. Set up phone click tracking and contact form tracking. Use Google Tag Manager or Google Analytics to gain insight into which ads are bringing you new customers.
Track phone clicks from mobile
Track submitted contact forms
Analyze how many leads you get per ad
Businesses that use tracking experience up to 30 percent higher return on their advertising budget.
Improve ad quality and relevance
Ad quality, known as Quality Score, affects how often and how high your ads appear. To be successful with how to use Google Ads for craftsmen, you need to make sure your ads are relevant and provide value to the user. Use clear language, include offers, and display contact information.
How to improve your Quality Score:
Use relevant keywords in your ad text
Create unique ads for different services
Optimize your landing page for mobile and fast loading
A high Quality Score results in a lower cost per click and better placement.
Test and analyze ad variations
Continuous testing is a key part of how to use Google Ads for tradespeople. Conduct A/B tests of ad copy and landing pages to find out what gets the best response. Use the reports in Google Ads to analyze which ads get the most inquiries.
Test different headlines and descriptions
Change call-to-action and offers
Analyze results weekly
For more optimization tips, please see Tips for a successful Google Ads campaign .
Leverage local extensions and Google My Business
Local visibility is key when it comes to mastering how to use Google Ads for tradespeople. By connecting Google Ads to Google My Business, you can display your address, opening hours and phone number directly in your ad. Local extensions make it easier for potential customers to get in touch.
Enable local expansion to appear on the map
Update your Google My Business profile regularly
Statistics show that local extensions generate 25 percent more inquiries
This gives you a clear advantage in the competition for local customers.
Examples of successful Google Ads campaigns for craftsmen
Understanding how to use Google Ads for Craftsmen in practice is crucial to achieving good results. Here are three concrete examples of craftsman businesses that have succeeded with targeted advertising.
Plumbing company: Doubling of customer inquiries
A medium-sized plumbing company in Oslo started with a simple campaign. The goal was to get more local customer inquiries. Using how to use Google Ads for tradesmen step by step, they set up search ads targeting “plumber 24/7” and “plumber Oslo”.
After four months, they had doubled the number of inquiries. The key was geographic targeting and effective ad copy. The budget was controlled, and the campaign was continuously optimized.
Electrician: Lower cost per customer and Carpenter: More leads
An electrician in Bergen wanted to reduce their costs per customer. By implementing how to use Google Ads for tradespeople, they included negative keywords like “job” and “education.” Ad texts with clear price and contact information increased the click-through rate.
The result was a 40% lower cost per customer. A carpenter in Trondheim focused on “extensions” and “renovations.” Through how to use Google Ads for craftsmen and local targeting, he received 60% more relevant leads in three months.
Company | Result | Measures |
|---|---|---|
Plumber | Doubling of inquiries | Geotargeting, search ads |
Electrician | 40% lower cost/customer | Negative keywords, ad text |
Carpenter | 60% more leads | Local campaign, keyword selection |
Analysis: What made the campaigns successful?
Common to these cases is clear targeting. Each company used how to use Google Ads for craftsmen to segment ads towards their geographic area. They optimized budget and keywords, and monitored the results closely.
By analyzing which ads generated the most inquiries, they were able to continuously adjust their campaigns. Tracking phone clicks and contact forms provided insight into which initiatives actually led to new customers.
Learning points and comparison
If you're considering how to use Google Ads for tradespeople, these examples show that continuous optimization is crucial. Using negative keywords, local targeting, and good ad copy will give you the best results.
For more inspiration and advice on marketing, read Marketing for Craftsmen . Compared to traditional channels, Google Ads often delivers faster and more measurable results. Analyze your own numbers regularly and learn from those who have succeeded before you.
Common mistakes and how to avoid them
Many tradespeople experience challenges when figuring out how to use Google Ads for Tradespeople. Mistakes in setup and optimization can lead to lost money, low visibility, and few relevant inquiries. Fortunately, the most common mistakes can be avoided with the right knowledge and good routines.
Too broad targeting results in expensive and irrelevant clicks
One of the most common mistakes when learning how to use Google Ads for craftsmen is choosing keywords or large geographic areas that are too broad. This means that your ads are shown to people who are not in your target audience. The result is many clicks, but few relevant customer inquiries. For example, a carpenter in Tromsø can end up paying for clicks from the entire country if the targeting is not set correctly. Feel free to use the Audience Insights Tool to understand where your customers are actually located.
Failure to use negative keywords wastes your budget
If you don't enter negative keywords, you risk your ads showing up for searches like "free plumber" or "craftsman training." These are not relevant searches for those looking for new customers. When working on how to use Google Ads for craftsmen, you should always use the list of negative keywords and update it regularly.
Poor ad copy leads to low click-through rates
Ad copy without a clear message, offer or contact information often leads to low response rates. Remember that the text should capture the attention of potential customers and make them want to get in touch. Be specific, use prices if possible, and highlight what makes you stand out.
No conversion tracking makes optimization impossible.
Without tracking phone clicks or form submissions, you don't know what's actually working. This leads to you misusing your budget and missing out on important insights. When setting up how to use Google Ads for tradespeople, you should always enable conversion tracking from the start.
The wrong budget leads to poor utilization of advertising.
Too low a budget can result in ads not being shown often enough, while too high a budget without control quickly leads to high costs. Set a realistic budget based on competition and expected number of leads, and adjust according to results.
Table: Common errors and how to fix them
Error | Consequence | Solution |
|---|---|---|
Too broad targeting | Expensive, irrelevant clicks | Limit geographical area |
Don't use negative keywords | Wasted budget | Add negative keywords |
Bad ad copy | Low click rate | Improve text and offers |
Don't track conversions | Lack of insight | Enable tracking |
Wrong budget | Poor ROI | Set and adjust budget |
Real-life example
A local electrician advertised throughout the county, but received almost no relevant inquiries. After adjusting the targeting to only cover his local area, as well as adding negative keywords, the number of relevant leads increased and the cost per customer was significantly reduced.
Tips to avoid the most common mistakes
Do thorough preparation before you start.
Actively use audience insights and negative keywords
Test ad copy and track results
Make sure tracking is in place
Adjust your budget and targeting regularly
When you follow these tips on how to use Google Ads for craftsmen, you minimize the risk of mistakes and get more out of your advertising budget.
How to get more out of Google Ads: Advanced tips for tradespeople
Mastering how to use Google Ads for tradespeople isn't just about setting up a simple campaign. To truly stand out in the marketplace, you need to employ advanced strategies that give you a competitive edge. Here are six specific techniques to boost your results even further.
Use remarketing to reach past visitors
Remarketing allows you to show ads to people who have already visited your website but haven't contacted you. This is an effective way to remind potential customers that you exist. By using remarketing, you can significantly increase your chances of conversion.
For tradespeople, remarketing allows you to target ads to users who have shown interest in specific services, such as "wet room" or "electrical check." This is an important part of how to use Google Ads for tradespeople if you want to maximize the impact of your advertising budget. Feel free to read more about SEO statistics and search trends 2025 to understand how search intent affects your results.
Combine search ads with display for increased visibility
Search ads are often the first choice for tradespeople, but display ads can provide increased visibility and strengthen your brand. The Display Network allows you to show ads on relevant websites across Norway, building awareness of your business even before the customer needs your service.
A smart strategy is to combine search and display ads to reach both actively searching customers and those in the consideration phase. This is a key part of how to use Google Ads for craftsmen, especially for those who want to build long-term awareness in your local market.
Leverage ad extensions for maximum impact
Ad extensions allow you to display more information directly in your ad, such as opening hours, services and customer reviews. This makes your ads more relevant and results in higher click-through rates.
For craftsmen, it is especially useful to include a phone number and address, so that potential customers can easily contact you. Using ad extensions is an important part of how to use Google Ads for craftsmen, because it increases the chance that the user will choose your business.
Set up automatic rules and save time
Automated rules in Google Ads allow you to optimize your campaigns without manual monitoring every day. For example, you can set up rules that increase your budget if clicks increase or pause low-performing ads.
For craftsmen with limited time, this is an easy way to ensure that your advertising is always optimal. Automating parts of the process is a smart move in how to use Google Ads for craftsmen, especially as competition gets tougher.
Integrate Google Ads with your CRM system for better follow-up
By connecting Google Ads to a CRM system, you get a better overview of which leads actually become customers. This makes it easier to follow up on inquiries and improve advertising based on real results.
For craftsmen, this provides extra value when considering how to use Google Ads for craftsmen, because you can see which keywords and ad groups provide the best profitability.
Analyze results monthly and adjust based on data
Regular analysis of your campaigns is essential to success. Use reports and statistics to identify which ads are generating the most leads, and adjust messaging or budget where needed.
Many tradespeople find that small adjustments yield significant results over time. To stay up to date on trends and performance, it is recommended to read Google Ads Statistics and Trends 2025 . This is the final step in how to use Google Ads for tradespeople to ensure you are always competitive.
Frequently asked questions about Google Ads for tradespeople
Understanding how to use Google Ads for Craftsmen effectively often starts with getting answers to the most common questions. Here you will find up-to-date information and advice tailored to the craftsman industry.
How much should I spend on Google Ads as a craftsman?
The budget should be adjusted to the size of your business and the competition in your area. Many start with a few thousand kroner per month and adjust as needed. To get a better picture of the price level and competition, you can read this analysis: Costs for Google Ads in Norway 2025. Always remember to monitor results and invest more where you see a good return.
How quickly can I expect results?
Once you learn how to use Google Ads for Craftsmen, you can often see results within a few days. Craftsmen typically see increased traffic, more inquiries or phone calls within the first week. Optimization and testing can improve results over time. Remember that continuous adjustment gives the best effect.
How do I know which keywords are performing best?
It is important to use Google Keyword Planner to analyze which keywords are generating the most relevant clicks. Monitor which keywords are generating the most inquiries and adjust your campaign accordingly. Look at search volume, competition, and cost per click to make good choices. Use negative keywords to filter out irrelevant searches.
Do I need to have my own website to use Google Ads?
A website gives you more opportunities to capture leads and showcase your services. It is not an absolute requirement, but it provides higher credibility and a better conversion rate. If you do not have a website, you can use Google's feature to create a simple landing page, but this is less flexible.
Can I stop or pause campaigns whenever I want?
Yes, with how to use google ads for craftsmen you can pause campaigns or change your budget at any time. This gives you the flexibility to adjust your advertising according to season, capacity or holidays. Everything is easily managed from the Google Ads panel.
What do I do if I receive too many or too few inquiries?
If you are experiencing too many inquiries, you can reduce your budget or target more strictly geographically. If you are experiencing too few, you should consider expanding your audience, increasing your budget or improving your ad copy. Also check whether your keywords are relevant and whether your ads are showing at the right time.
What tools are available to measure the effectiveness of advertising?
There are several tools for analyzing the impact and results. Here is a simple overview:
Tool | Function |
|---|---|
Google Ads reports | Shows clicks and cost |
Google Analytics | Shows traffic and conversions |
Phone tracking | Measuring telephone inquiries |
Use these to evaluate how to use Google Ads for craftsmen most effectively.
How do I stay up to date with changes in Google Ads?
Google regularly updates its platforms with new features and rules. Stay up to date with Google's own help center, industry blogs, and newsletters to ensure that how to use Google Ads for craftsmen remains profitable and relevant to your business.
Once you’ve gained insight into how Google Ads can drive more relevant leads and visibility for your tradespeople, the next step is to see how this can actually work for your business. I know it can be challenging to know where to start or which opportunities will have the most impact. That’s why we offer to take a closer look at your account and give you specific advice tailored to your goals. Take the first step towards more engagement and more confident digital marketing by getting a free Google Ads account analysis.
