The plumbing industry is changing rapidly, and the battle for new customers is becoming increasingly fierce. Customers are searching more digitally, and the choices they make are influenced by visibility and trust.
This guide is designed for those of you who want to get more plumbing leads and ensure profitable growth towards 2026. Here you will get specific advice on digital marketing, website optimization, paid advertising, customer experience and effective follow-up.
With the right strategies, you can attract more assignments and build a solid position in the market. Are you ready to take the next step?
Understanding the Plumbing Services Market in 2026
The plumbing services market is evolving rapidly. Increased digitalization and new customer demands mean that competition for jobs is fiercer than ever. To get more plumbing leads in 2026, you need to understand how the market is changing and what opportunities exist.
Market trends and competitive landscape
Digitalization means that more and more customers are searching for plumbing services online. Search volume in Norway has increased significantly in recent years, and the customer journey often starts with a Google search. To get more plumbing leads, your company must be visible where customers are searching.
Examples of changes:
More people compare prices and reviews before contacting
Competitors are focusing on digital campaigns and their own websites
Customers expect quick responses and easy ordering
According to the Entrepreneurial Market, in 2025 and 2026 the market will continue to grow, especially for those who focus on digital solutions.
Target audience: who are your potential customers?
To get more plumber leads, you need to know your target audience. Plumbers serve both private and business customers with different needs. Private customers often want quick help with leaks or renovations, while businesses look for framework agreements and operational reliability.
Map the target group as follows:
Use personas to understand typical customer journeys
Analyze what problems and questions customers have
Be visible locally, as most people seek services in the local area
Local visibility provides great advantages in the competition to get more plumber leads.
Typical challenges plumbers face
Many plumbers experience seasonal fluctuations and unpredictable demand. Price pressure is widespread, and customers compare quotes online. Low digital presence means that many miss out on the opportunity to get more plumber leads.
Common challenges:
Lack of follow-up on incoming inquiries
Poorly updated website or no booking option
Lack of customer follow-up system
Losing leads due to poor follow-up or visibility is a challenge that can easily be addressed.
Opportunities for growth in 2026
There are several new opportunities to get more plumber leads in the years ahead. Expansion of services, focus on sustainability and use of technology for better customer communication provide growth potential.
Opportunities for growth:
Offer services within energy efficiency and environmentally friendly solutions
Use digital tools for automated follow-up
Focus on content marketing to build trust and attract new customers
Industry surveys indicate that those who focus on innovation and digitalization will be strongest in the fight to get more plumber leads.
How to build a lead machine: step-by-step
Getting more plumbing leads in 2026 requires a systematic approach. Here are six concrete steps to building an effective lead machine that gives you more assignments and better profitability. Each step is based on experiences from Norwegian plumbing companies and digital experts.
Step 1: Optimize your website for conversion
The first step to getting more plumber leads is to make your website an effective sales machine. A professional website should have clear landing pages with clear calls-to-action that make it easy for the customer to get in touch.
The website must be mobile-friendly so that both private and business customers have a good experience regardless of the device. Speed is crucial, as many people abandon slow pages. Use contact and booking forms that are easy to fill out, and offer the opportunity to book a free inspection.
Look at examples from other plumbers, and consider implementing recommended solutions from Marketing for Plumbers to increase your chances of getting more plumber leads.
Step 2: Search Engine Visibility (SEO)
To get more plumber leads, you need to be visible where customers start their search. Over 80 percent of all plumber searches start on Google. Do keyword research to find out what services and problems people are searching for locally.
Optimize your website for local SEO by using relevant keywords, and make sure your Google Business Profile is updated with the right information. Create content that answers common questions, such as “how to fix a leak” or “how much does a plumber cost?”
Table:
Measures | Effect |
|---|---|
Local SEO optimization | More local leads |
Google Business Profile | Increased visibility |
Content with keywords | Better ranking |
This is how you increase your chances of getting more plumber leads from search engines.
Step 3: Paid advertising and remarketing
Paid advertising is a quick way to get more plumber leads. Google Ads lets you target ads to people searching for “plumber + your city.” Use ad extensions to show phone numbers, hours of operation, and special offers.
On Facebook and Instagram, you can show ads to relevant audiences based on geography and interests. Remarketing allows you to follow up with visitors who didn't make contact the first time, so you can remind them of your services.
Examples from Norwegian plumbing companies show that paid advertising and remarketing generate increased traffic and more inquiries. Combine different advertising channels to maximize the chance of getting more plumber leads.
Step 4: Using customer reviews and references
Customer reviews are crucial to getting more plumber leads. Always ask satisfied customers to leave a review on Google or Facebook after completing a job.
Showcase references and reviews on your website, preferably on the front page or a separate “references” page. Good reviews increase trust and make it easier for new customers to choose you.
Figures from industry surveys show that over 70 percent check reviews before contacting a plumber. This shows how important it is to systematize the collection and use of customer reviews to get more plumber leads.
Step 5: Automated follow-up and lead nurturing
Systematic follow-up is the key to turning more plumber leads into paying customers. Use email marketing and text message notifications to stay in touch with both new and old leads.
A CRM system makes it easy to follow up on all inquiries, send reminders, and offer relevant services. Automated processes ensure that no leads are forgotten and that you always follow up on time.
Examples show that automated follow-up can significantly increase conversion rates and help get more plumber leads over time.
Step 6: Analysis and continuous improvement
To get more plumber leads, you need to continuously analyze and improve your marketing. Measure traffic, lead count, and conversions with tools like Google Analytics.
Conduct A/B testing of content and forms to find out what works best. Use the collected data to optimize your website, ads, and follow-up.
Statistics show that companies that work systematically with analysis and improvement receive up to 30 percent more plumbing leads compared to those that do not.
Content Marketing for Plumbers: How to Attract Relevant Leads
Content marketing is a powerful method for those of you who want to get more leads plumber. By offering useful and relevant content, you build trust with potential customers and demonstrate expertise. More and more people prefer to obtain knowledge before they make contact, and therefore it is crucial to be visible with good content. Statistics show that companies that focus on content marketing, achieve significantly more inquiries than those that only advertise. If you want to learn more about how this produces concrete results, you can read more at Lead generation for companies .
What is content marketing and why does it work?
Content marketing is about producing and sharing information that is useful to your customers. This can be articles, guides or videos that answer questions people have before choosing a plumber. When you focus on content, your chances of getting more plumber leads increase because you meet customers early in the buying process. Statistics show that over 70 percent of all purchases start with a search for information. Good content means you get found, and potential customers trust you. This results in more relevant inquiries and strengthens your position in the market.
Examples of content that generates leads
If you want to get more plumber leads, you need to create content that actually helps the customer. Good examples include:
Guides on how to prevent water leaks
Video demonstrations of common repairs
Checklists before the customer contacts a plumber
Blog posts that answer frequently asked questions
When you offer such resources, you show that you understand the customer's needs. This gives you an advantage when the customer is choosing a supplier. The content should always be easy to understand and solve specific problems.
Content planning and distribution
A good plan is essential to getting more leads through content marketing. Start by creating a content plan for the year, deciding on topics and publication dates. Use multiple channels to reach out, such as:
Own website and blog
Social media like Facebook and Instagram
Newsletter for past customers
Collaboration with local media
Make sure your content is shared evenly and in a targeted manner, increasing the chance that your message will reach the right customers.
How to measure the effectiveness of content marketing
To get more plumber leads, you need to know what actually works. Use tools to track how many people visit your content and how many contact you. Compare which topics generate the most inquiries, and adjust your plan based on the results. Lead tracking and conversion tracking give you an overview of which channels and content types are giving the best effect. By optimizing your content based on data, you ensure that your efforts yield maximum return.
Avoid common mistakes and pitfalls
Many plumbers fail to get more plumber leads because the content doesn't meet the customer's needs. Typical mistakes are:
Overly complicated or technical language
Lack of content update
Too little practical and concrete information
Content that is not visible where customers are searching
Avoid these pitfalls by focusing on simplicity, relevance, and regular updates. This will help your content marketing deliver results over time.
Digital advertising and lead generation: what works best for plumbers?
Digital advertising has become essential for anyone who wants to get more plumber leads in 2026. With the right strategy, you can attract relevant customers, build your brand, and ensure profitable growth. Here's an overview of the most effective methods for plumbers who want to stay ahead of the competition.
Google ads and local advertising
To get more plumber leads, Google Ads is one of the most effective tools. Local campaigns allow you to target potential customers in your local area, increasing the chance of relevant inquiries. Using extensions such as phone number and address makes it easier for customers to contact you directly.
Statistics show that plumbers who invest in local advertising have higher conversion rates and lower CPCs than national campaigns. It is important to optimize ad copy and use geographic targeting to reach the right customers. Read more about how Google Ads for plumbers can help increase visibility and generate more leads.
Facebook, Instagram and social media
To get more plumber leads, you should also consider advertising on social media. Facebook and Instagram allow you to target homeowners, business owners, or other relevant segments. Different ad formats, such as image carousel and video ads, make it easy to showcase services and projects.
Creative campaigns with before and after photos, customer reviews or simple tips engage the target audience and build trust. Remember to measure results and adjust ads for the best possible return. Social media also provides an opportunity to build relationships over time.
Remarketing and lead ads
Remarketing is a smart move to get more leads from visitors who have previously visited your website. By using pixel tracking, you can show ads to people who have already shown interest, which increases the likelihood of conversion.
Facebook and Google offer their own lead ads where the user can easily leave contact information directly in the ad space. Data shows that many plumbing companies receive a significant share of leads through remarketing and lead ads. This provides an opportunity to recapture lost inquiries and strengthen the lead pipeline.
Budget and measurement of return
A key to getting more plumber leads is to set a realistic budget and measure the return on your campaigns. Start with a smaller budget, test different channels, and adjust along the way based on which ads are performing best.
Use tools like Google Analytics to track traffic, leads, and conversion rates. Compare results with competitors and see which ad types provide the most value. A good overview of cost per lead makes it easier to plan for further growth.
When should you consider professional help?
It's not always easy to get more plumber leads on your own. If you find that your campaigns are not having the desired effect, or that you lack the time and knowledge, it may be worth using an agency with experience in the trades industry.
Professional help provides access to up-to-date expertise, better ad layouts, and ongoing optimization. Many people experience both time savings and higher profitability by letting experts handle their advertising. This allows you to focus on your core business and let others ensure you get the most out of your marketing budget.
Maximize the customer experience: how to get more recommendations and repeat customers
Successfully getting more plumber leads is not just about visibility, but also about how you meet and follow up with each customer. A professional customer experience builds trust, increases the chance of recommendations, and leads to more repeat business. Here, we take a closer look at four important steps to elevate the customer journey.
Professional communication and quick response
To get more plumber leads, you need to be available and respond quickly to inquiries. Customers today expect to be met right away, whether they use chat, phone or email. Set up routines so that no inquiries are left unanswered.
Always have someone available to answer
Use auto-responders to emails outside of business hours
Implement chat on the website for immediate contact
Quick response shows that you take your customers seriously, and increases the likelihood that they will choose you over your competitors.
Exceed customer expectations
If you really want to get more plumber leads, you need to deliver more than the customer expects. Small extra services, like cleaning up after you or giving advice on prevention, are often remembered.
Send a follow-up message after an assignment
Offer a free check of the piping system
Be punctual and keep all appointments
When you exceed expectations, customers often give you positive feedback and recommend you to friends and family.
Build loyalty with follow-up and offers
Following up after a completed job is crucial to getting more plumber leads. Feel free to send tips, advice or service contract offers to past customers. Automated systems can make this easy and efficient.
Create simple automated emails with maintenance tips
Offer discounts on your next assignment
Invite to sign up for newsletter for exclusive offers
This way you build loyalty and increase the chance that the customer will contact you again the next time they need a plumber.
How to get more recommendations and reviews
To get more plumber leads, it's important to actively ask customers for reviews and make it easy to leave them. Use feedback in your marketing and showcase good reviews on your website.
Attach direct link to review page in follow-up email
Share positive reviews on social media
Use customer reviews in ads and brochures
Statistics show that over 80 percent choose a plumber based on recommendations. Read more tips on how reviews generate more leads at Marketing for Tradesmen .
You have now gained insight into how you can attract more relevant leads as a plumber through targeted digital marketing, optimized websites and smart use of advertising and content. We know that it can be challenging to choose the right measures and prioritize your resources correctly, especially when the market is developing rapidly. That's why we want to make it easy for you to get started with a strategy that delivers results. Feel free to contact us for a no-obligation chat where we will look at your options together and tailor a plan tailored to your company.
Get a free consultation today
